Creatine Is Everywhere Now — And That's a Good Thing

Expo West 2026 had creatine in literally every format imaginable — gummies, bars, drinks, probably creatine in your cereal at some point. Here's the take: all of this is fine. The format war is a distraction.

The Only Thing That Matters

3–5 grams daily. Every single day. That's it. The science doesn't care whether it arrived in a gummy or a tub. It cares about tissue saturation. Pick the format you'll actually remember to take and you've already won.

If powder has worked since the beginning — don't change a thing. If gummies sitting on a desk mean actually taking it daily — take the gummies. Consistency beats optimisation every time.

Why Creatine Is Having a Cultural Moment

New research in 2025–26 validated benefits beyond muscle output: cognitive function, mood regulation, brain energy levels. That pulled in a completely new demographic who couldn't care less about their bench press but care very much about staying sharp. Creatine is no longer a gym-bro supplement. It's mainstream health.

The One Catch

Watch the sugar. Some creatine gummies pack 15–20g of added sugar per serving to taste good. If you're in a cut, that adds up fast. Read the label. The creatine matters. So does everything else in the product.

The Simple Setup That Works

• Creatine monohydrate, 5g post-workout or with a meal
• No loading phase — consistent daily use for 4+ weeks saturates tissue
• Don't cycle it. There is no reason to.